Asset 2@2x.png

Bombay

Sweet

Shop

Bombay Sweet Shop was founded by Hunger Inc. as an homage to sweets to India. Recognising what mithai has meant to India, they travelled around the country and brought back traditional recipes back to their kitchens. They learned and modified them to make them creative pieces of culinary arts.  The aim of this project was to ecapsulate what that mithai meant to India and how centuries of old India can be brought together as one brand.

Asset 10@2x.png
118704983_155233399564638_62575898473454
71-XLS2i13L._SY355_.jpg
lrC9PQ@2x.png
Asset 7@2x.png

brand

mood

Our reseacrh and inspiration ranged from Mughal art and architecture, to the traditional arts born in India, to the art deco that was brought to us around the turn of the century.  India has never been just one thing, and we wanted Bombay Sweet Shop to reflect that. Our logo explorations were trying to bring back that nostalgia of a romanticised older India we so love.

typographic

logo

explorations

Asset 4@2x.png
Asset 3@2x.png
Asset 1@2x.png
Asset 5@2x.png
Asset 3@2x.png

final

logo

Asset 1@2x.png

logo

monogram

store front

89968684_165844557729197_479142213302687
118597873_862054567658572_22629303389860
120346697_403120317753739_79814424372944
118606116_1033818917066199_8114085028161
107826059_309187880268162_50070569181865

packaging design

by Shweta Mulekar

108520453_221264065656864_80685295189613