Bombay Sweet Shop

LOGO DESIGN / BRAND DESIGN

INTRODUCTION

Bombay Sweet Shop was founded by Hunger Inc. as an homage to sweets to India. Recognising what mithai has meant to India, they travelled around the country and brought back traditional recipes back to their kitchens. They learned and modified them to make them creative pieces of culinary arts. The aim of this project was to ecapsulate what that mithai meant to India and how centuries of old India can be brought together as one brand.

THE BRIEF

To create a brand that pays homage to mithai in India.

SOLUTION

After doing months of research, understanding the story behind each mithai, historically and emotionally, we narrowed down to the seed thought of this brand - Old fashioned sweetness. This is a nod to old Bombay and inspired by the city’s celebrated Art Deco architecture. The feelings of nostalgia evoked by the memories of childhood are brimming with sweetness, celebration, togetherness and warmth, all things this brand stands for

AGENCY

Please See // Advertising

YEAR

2019

TEAM

Pritha Sahai, Shweta Mulekar,
Aakriti Goswami, Vidhi Doshi.

Brand Mood

Our research and inspiration ranged from Mughal art and architecture, to the traditional arts born in India, to the art deco that was brought to us around the turn of the century. India has never been just one thing, and we wanted Bombay Sweet Shop to reflect that. Our logo explorations were trying to bring back that nostalgia of a romanticised older India we so love.