Bombay Sweet Shop was founded by Hunger Inc. as an homage to sweets to India. Recognising what mithai has meant to India, they travelled around the country and brought back traditional recipes back to their kitchens. They learned and modified them to make them creative pieces of culinary arts. The aim of this project was to ecapsulate what that mithai meant to India and how centuries of old India can be brought together as one brand.
Our reseacrh and inspiration ranged from Mughal art and architecture, to the traditional arts born in India, to the art deco that was brought to us around the turn of the century. India has never been just one thing, and we wanted Bombay Sweet Shop to reflect that. Our logo explorations were trying to bring back that nostalgia of a romanticised older India we so love.