
LOGO DESIGN / BRAND DESIGN / PACKAGING DESIGN
Tilt
INTRODUCTION
Tilt began with a single vision: nobody should have to settle for discomfort. So instead of improving readymade solutions, they went back to the drawing board and spoke to hundreds of women. To discover what the REAL problems are with female intimates.
No two bodies or women are the same. The name Tilt is inclusive. It includes everyone who's at a tilt - who may not ‘fit in’ to the world’s expectations of them. They design for indian body types, for indian weather conditions. They design to include. So that all of us - tilted as we are - can celebrate loudly and proudly.
AGENCY
Freelance
YEAR
2022
TEAM
Vidhi Doshi.
THE BRIEF
To brand a new age undie brand that cater specifically to the Indian body type.
SOLUTION
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

LOGO
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

VISUAL LANGUAGE

FONT FAMILY | SORA | REGULAR / BOLD


Hey you,
You’re holding our labour of love and we really hope you like it.
We started Tilt because we very annoyed with problems in feminine products. Are we just supposed to ‘settle’ for discomfort?
Among the many, was this really pesky one. Wetness.
Shaivya, our founder finally spoke to her mum and sister about this.
“Is it just me or do your undies get drenched after you wash down there or when you laugh too hard or sweat too much?” Overwhelmed, they felt seen and attacked all at once. And so..
Having research interviewed hundreds of women, a year in bootstrapped R&D, hundreds of samples, and with some serious
hard work, we’re here, to solve this problem.
With this undie, in this moment.
If you feel like it, spread the word?
It’ll help us make a real difference.
We’re at @thetiltproject on Instagram in case you want to tag us and leave a review :) Or head to our website to review your new undie.
Love,
Team Tilt.
PACKAGING DESIGN
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
