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LOGO DESIGN / BRAND DESIGN / PACKAGING DESIGN

Tilt

INTRODUCTION

Tilt began with a single vision: nobody should have to settle for discomfort. So instead of improving readymade solutions, they went back to the drawing board and spoke to hundreds of women. To discover what the REAL problems are with female intimates. 

No two bodies or women are the same. The name Tilt is inclusive. It includes everyone who's at a tilt - who may not ‘fit in’ to the world’s expectations of them. They design for indian body types, for indian weather conditions. They design to include. So that all of us - tilted as we are - can celebrate loudly and proudly.

AGENCY
 
Freelance

YEAR


2022

TEAM

Vidhi Doshi.

THE BRIEF

To brand a new age undie brand that cater specifically to the Indian body type.
 

SOLUTION

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Tilt mood.png

LOGO

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VISUAL LANGUAGE

Tilt logo-06.png

FONT FAMILY | SORA | REGULAR / BOLD

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​Hey you,  

 

You’re holding our labour of love and we really hope you like it.

We started Tilt because we very annoyed with problems in feminine products. Are we just supposed to ‘settle’ for discomfort?

 

Among the many, was this really pesky one. Wetness.

 

Shaivya, our founder finally spoke to her mum and sister about this.

“Is it just me or do your undies get drenched after you wash down there or when you laugh too hard or sweat too much?” Overwhelmed, they felt seen and attacked all at once. And so..

 

Having research interviewed hundreds of women, a year in bootstrapped R&D, hundreds of samples, and with some serious

hard work, we’re here, to solve this problem.

With this undie, in this moment.

 

If you feel like it, spread the word?

It’ll help us make a real difference.

 

We’re at @thetiltproject on Instagram in case you want to tag us and leave a review :)  Or head to our website to review your new undie.

www.thetiltproject.in.

 

Love,

Team Tilt. 

PACKAGING DESIGN

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