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LOGO DESIGN / BRAND DESIGN / SPACE DESIGN
Foodhall Cookery Studio
INTRODUCTION
Everything Foodhall does is for the love of food and they took that a step forward with Foodhall Cookery Studio - a culinary school for those aspiring to get closer to food.
They wanted to allow home cooks easier access to learn the nuances of food. They have placed their cullinary school right above their largest store yet and right next to their restaurant - Sorrentina, for an immersive food experience for their customers and students alike. The aim of this project was to brand this new school of food. Something insipired by the daily act of cooking in your kitchen while still proving to be a trustworthy academic instituion.
AGENCY
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YEAR
2018
TEAM
Pritha Sahai, Khushboo Gandhi,
Vidhi Doshi.
THE BRIEF
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SOLUTION
The idea was to represent your personal connection to cooking. Your hands and their movement. We wanted to create a certain fludity and handmade aspect to the logo as a contrast to how strict the culinary arts can be.
Logo Concept
Our research and inspiration ranged from Mughal art and architecture, to the traditional arts born in India, to the art deco that was brought to us around the turn of the century. India has never been just one thing, and we wanted Bombay Sweet Shop to reflect that. Our logo explorations were trying to bring back that nostalgia of a romanticised older India we so love.
Logo Explorations
Brand Mood
Final Logo
Space Design
Visual Merchandising
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