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AD CAMPAIGN
Black Dog
INTRODUCTION
Tilt began with a single vision: nobody should have to settle for discomfort. So instead of improving readymade solutions, they went back to the drawing board and spoke to hundreds of women. To discover what the REAL problems are with female intimates.
No two bodies or women are the same. The name Tilt is inclusive. It includes everyone who's at a tilt - who may not ‘fit in’ to the world’s expectations of them. They design for indian body types, for indian weather conditions. They design to include. So that all of us - tilted as we are - can celebrate loudly and proudly.
AGENCY
VIRTUE Advertising
YEAR
2022
TEAM
Pratiksha Chauhan, Vidhi Doshi.
THE BRIEF
To brand a new age undie brand that cater specifically to the Indian body type.
SOLUTION
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LOGO
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